“Authentic” is dead

It's time to retire the following phrases. They should no longer be used, ever, in any context except derisive mocking: * gapingvoid-yak-yak-yak Fast and easy * Putting customers first * The Holy Grail of * The leading provider of * Legendary customer support Also eschew these words, as devoid of meaning as a yogi's mantra and as useless as a simile that doesn't contribute new information: * gapingvoid-welcome-nobody-cares Authentic * Solution * Genuine * Powerful * Secure * Simple * Innovative * Insight * Disruptive

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Brain Science is turning Management on its Head

"We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is going on in our minds at the time. We don’t live in the world of atoms; we live in the world of ideas.”

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Source: Change This

Digital Darwinism

Audiences today relish the on-demand lifestyle afforded by digital technology, which makes those audiences more fragmented, distracted, and mercurial than ever. Many of MTV’s young viewers are online while they are watching TV, and they are prone to skip through ads with the aid of their digital video recorders (DVRs). We know this, and our advertisers know it too, which is why MTV Networks (MTVN) has made branded entertainment and brand integration a major part of the company’s business model.

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Active Listening

Hear What People Are Really Saying Listening is one of the most important skills you can have. How well you listen has a major impact on your job effectiveness, and on the quality of your relationships with others. We listen to obtain information. We listen to understand. We listen for enjoyment. We listen to learn. Given all this listening we do, you would think we’d be good at it! In fact we’re not. Depending on the study being quoted, we remember a dismal 25-50% of what we hear. That means that when you talk to your boss, colleagues, customers or spouse for 10 minutes, they only really hear 2½-5 minutes of the conversation. Turn it around and it reveals that when you are receiving directions or being presented with information, you aren’t hearing the whole message either. You hope the important parts are captured in your

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Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus

Jeffrey Koser & Chad Koser "The Zebra concept itself is simple. Create the profile of your perfect prospect and measure all other prospects against perfection. Zebra score every prospect, decide your tipping point and don’t go over it. This is the hard part. Saying no for sales people is very hard. Yes is in their vernacular. No isn't even in their DNA. So when we tell you that part of the success of this process is to say 'no,' you'll understand this process will take some inspection to ensure it succeeds. Someone once said you can't expect what you don't inspect. Inspection is necessary for the Zebra way to succeed. You can drag a Zebra to water... you get the idea."

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Source: Change This