Digital Darwinism

Audiences today relish the on-demand lifestyle afforded by digital technology, which makes those audiences more fragmented, distracted, and mercurial than ever. Many of MTV’s young viewers are online while they are watching TV, and they are prone to skip through ads with the aid of their digital video recorders (DVRs). We know this, and our advertisers know it too, which is why MTV Networks (MTVN) has made branded entertainment and brand integration a major part of the company’s business model.

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Trash to Treasure - Ron Krueger - NSW Business Chamber

If ever the saying ’where there’ s muck there’s brass’ befits an organisation, it applies to Reverse Garbage - a 35 year old business that takes waste and creatively turns it back into useful everyday items. There’s no end to the organisation’s ingenuity and inventiveness - bicycle tyres fashioned into belts, computer parts turned into funky jewellery and lampshades, recycled plastic moulded into stylish handbags that would not look out of place in a designer store and kiddies’ juice poppers made into neat little purses. These are just a few of hundreds of designs that allow artists to embellish their creativity on a contract basis with the organisation.

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This is a hard one... - Give yourself the FREE LUMOSITY 7 day BRAIN BOOT CAMP trial - Good Luck!!...

Our Brain Tests have been getting an exceptional response to date - here is the latest which personally I think is the hardest so far - you get a 7 day trial - rest is up to you...

Look forward to you informing us of your score...

Lumosity 7 Day Brain Test

Enjoy

Grant

Lawrence Lessig's 'Remix' For The Hybrid Economy

Fresh Air from WHYY, December 22, 2008 · In his new book Remix, law professor Lawrence Lessig explores the changing landscape of intellectual property in the digital age — and argues that antiquated copyright laws should be updated. Lessig is a columnist for Wired and the chair of Creative Commons, a nonprofit organization that promotes the legal sharing, repurposing and remixing of creative work.

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Crowdsourcing Innovation: Q&A with Dwayne Spradlin of InnoCentive

In recent years, corporations have turned to open innovation to solve their toughest research problems and reduce runaway costs of R&D. Now non-profits are beginning to see prize-based innovation as a strategy for humanitarian causes too, such as developing medicines to fight tuberculosis in the developing world, cleaning up oil spills or designing solar technologies for villages in rural India and Africa. InnoCentive is the premier open innovation marketplace in the world, where corporations and non-profits post their toughest research problems and a global network of 160,000 solvers takes a crack at solving them for cash rewards. Non-profit challenges have grown to about 20 percent of the InnoCentive portfolio, up from virtually none only two years ago. In this Q&A, InnoCentive president and CEO Dwayne Spradlin explains why crowdsourcing is becoming a powerful tool for doing good.

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