Trout Cod Stories from the Murray-Darling Basin System - Corporate Storytelling| Video

Here is an excellent example of how effective corporate storytelling can touch emotions as well as engage in meaningful ways around a topic that often polarises - the ecology! The entire web site is worth visiting as the integrated creative, with its skilful use of multi-media on a digital platform reveals the full potential of the digital storytelling.

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You are what you curate: Why Pinterest is the hot tip in 2012 in Silicon Valley

The new hot social thing on the web these days is a Palo Alto, Calif.–based company started by Ben Silbermann, Paul Sciarra and Evan Sharp. (I incorrectly described this group as ex-Facebookers. My apologies for the error.) It is called Pinterest and it is about the concept of curation — a much abused phrase in Silicon Valley. Essentially it allows you to create visual collections of things that you like and find on the web. It is especially popular with young women. Some smart folks such as serial entrepreneur Elad Gill have started talking about “social content curation” and point to the evolution of online content. They even have a graph to show it all. Gill writes on his blog:

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Leading Transformation and Captivating Communities - Change This - Brian Solis

“Social media is not the catalyst for change, but merely one of its agents. We must remember that Facebook, Twitter, Youtube, and the like are the networks that facilitate an uprising. However, it is repression, angst, injustice, inequality, vision, aspiration and hope that serve as the true stimulus for insurrection and progress. Technology plays a part in transformation and it is up to you to learn how social, mobile, real-time, and all other emerging trends are affecting your industries, communities, or markets.

What we learn as a result however is that these new tools can bring people together and unite them under a common front or concerted mission. At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.”

Download this piece courtesy of Change This. Brian Solis's blog can be found here

A Better Choosing Experience - Strategy & Business - Sheena Iyengar and Kanika Agrawal

When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress argue Sheena Iyengar and Kanika Agrawal.

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How To Design A Blog To Monetise without A Business Model - Foolhardy or Not - Darren Rowse

Earlier this week I launched a new blog: FeelGooder. This post will give some of the backstory behind it (expect another one next week with more). feelgooder.png What? Another blog? Are you crazy? One of the most common reactions I get when I mention that I’m starting a new blog is something along the lines of, “How are you going to fit that in?” Two months ago I wrote about the process I’d gone through to hire Georgina Laidlaw to work on content development and strategy for me. One of the reasons I expanded my team in this way was to create for myself some head space to dream and develop new projects. You’ve already seen some of these rolled out (the Free Getting Started Blogging course (with over 5000 participants already) and the soon-to-be-released ProBlogger Academy).

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