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Who’s Got Your Back: Why You Need the “Lifeline Relationships” that Create Success and Won’t Let You Fail, Keith Ferrazzi

Lifeline Relationships Behind every great leader, at the base of every great tale of success, you will find an indispensable circle of trusted advisors, mentors, and colleagues. These groups come in all forms and sizes and can be found at every level and in nearly all spheres of both professional and personal life, but what they all have in common is a unique kind of connection with each other that I’ve come to call lifeline relationships. These relationships are, quite literally, why some people succeed far more than others. There’s a good chance that you’ve already experienced the power and potential of lifeline relationships at some point in your life. Imagine some of the attributes of the best bosses you’ve ever had— the kind of boss who encourages you, who gives you space to grow, who appreciates your efforts, who doesn’t micromanage but guides your development with wisdom, and who handles your slip-ups with firmness, understanding, and candor. Or think back to that good friend or family member who dropped everything to be there for you at a critical juncture in your life and didn’t let you fail. Picture that associate you had at work who took a risk for you, and whose influence still touches you today. If you’ve ever had an important person or group of people in your life who’ve shepherded you in the right direction—even if you’ve had just a taste of it—you know what I mean.

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Best Practices: Developing Sources to Break Stories

One of the questions reporters and multimedia journalists ask the most is “How can I find story ideas to break stories so I don’t have to take the ‘crumbs’ from the assignment desk?” You can do it by developing sources. Here are best practices:

The Faces of Redundancy

Losing your job is a life-changing experience. Shock, disappointment, rejection and trepidation are just some of the immediate reactions. But how a company actually handles the redundancy procedure can impact hugely on how the employee views it. Sarah O'Carroll details the personal accounts of four professionals whose positions fell victim to the economic crisis Geoff Lynch, head of corporate affairs, GE Money The best advice Geoff Lynch ever got was from his manager as he left NAB: "Remember, don't just think of yourself as Geoff Lynch head of media relations for NAB - You are Geoff Lynch."

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Active Listening

Hear What People Are Really Saying Listening is one of the most important skills you can have. How well you listen has a major impact on your job effectiveness, and on the quality of your relationships with others. We listen to obtain information. We listen to understand. We listen for enjoyment. We listen to learn. Given all this listening we do, you would think we’d be good at it! In fact we’re not. Depending on the study being quoted, we remember a dismal 25-50% of what we hear. That means that when you talk to your boss, colleagues, customers or spouse for 10 minutes, they only really hear 2½-5 minutes of the conversation. Turn it around and it reveals that when you are receiving directions or being presented with information, you aren’t hearing the whole message either. You hope the important parts are captured in your

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