Digital Darwinism

Audiences today relish the on-demand lifestyle afforded by digital technology, which makes those audiences more fragmented, distracted, and mercurial than ever. Many of MTV’s young viewers are online while they are watching TV, and they are prone to skip through ads with the aid of their digital video recorders (DVRs). We know this, and our advertisers know it too, which is why MTV Networks (MTVN) has made branded entertainment and brand integration a major part of the company’s business model.

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Online Video the Fastest-Growing Medium.

“Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed. In one week in January, 97 million Americans viewed a streaming clip online — as many as are tuning into any major broadcast network — according to a recent survey of 1,000 U.S. active Web users ages 16-65.

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Like it or not, Twitter is becoming Infrastructure

As usual, there were a large number of posts about Twitter this week. I am sure you already realized that I am going to add to this number as well. I have talked about Twitter as infrastructure before. I think it was fairly obvious with so many early adopters enamored with Twitter that it was going to be bigger than a normal startup. The important thing is that it sounds like Twitter itself feels the same way. In a quote from CNET, Jack Dorsey alluded to this: “I think Twitter’s a success for us when people stop talking about it, when we stop doing these panels and people just use it as a utility, use it like electricity,” said Dorsey, who was

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Have you reached the Twittersphere drop zone???

Where will the future of Twitter lead? Here is one example...

100 Excellent Online Tools to Feed Your Creativity

Many experts say that creativity is not necessarily something you have or don’t have, but that can be nurtured and developed. If you are searching for ways to feed your creativity, then take a look at these online tools. From tools that help you organize, plan, and brainstorm to tools that inspire through writing prompts and creative photos to tools that work to develop the creative mind, you will find plenty of inspiration in this list.

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