Online Video the Fastest-Growing Medium.
Friday, July 3, 2009 at 02:22AM 30 May 2009
From Gavin O’Malley:
“Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed.
In one week in January, 97 million Americans viewed a streaming clip online — as many as are tuning into any major broadcast network — according to a recent survey of 1,000 U.S. active Web users ages 16-65.
What’s more, with 72% of U.S. Web users watching clips online, Web video outstrips both blogging and social networking, and is now the leading “social-media platform.” . . .
In January 2009, 39% of respondents shared a clip online, and a further 31.5% contributed to the mass of online media by uploading a clip themselves.
Homemade content is by far the most popular content to upload, with 27% of those who uploaded a clip contributing material from this genre.
Content from digital cameras is most likely to make it onto the net, as 48% of contributors used this medium to create their content.
At 26% and 22%, respectively, home PCs and mobiles are the next-most popular choices for creating content.
A full 82% of 16- and 17-year-olds watched video online, compared with 65% of those ages fifty-five to sixty four. Fifty-two percent of 16- and 17-year-olds shared video clips online, compared with 29% of 55- to 64-year-olds, and a further 46% and 21% respectively uploaded a video.”
Source: Strangelove
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