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« Preparing your organization for growth - McKinsey Quarterly | Main | Practically Radical: Four Simple Truths about Leading Change and Making a Difference - William C. Taylor »
Thursday
May262011

A Better Choosing Experience - Strategy & Business - Sheena Iyengar and Kanika Agrawal

DateThursday, May 26, 2011 at 09:47AM

When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress argue Sheena Iyengar and Kanika Agrawal.

Read the full article here

 

 


AuthorRalph Kerle | CommentPost a Comment | tagged , , , in
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