A Better Choosing Experience - Strategy & Business - Sheena Iyengar and Kanika Agrawal

Thursday, May 26, 2011 at 09:47AM
Ralph Kerle in Business , Social Media, Strategy, business, marketing

When consumers are overwhelmed with options, marketers should give them what they really want: ways of shopping that lower the cognitive stress argue Sheena Iyengar and Kanika Agrawal.

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Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).