Best Practices: Developing Sources to Break Stories

Saturday, April 18, 2009 at 12:11AM
Grant Crossley in Change, Communication, Future, Interviews, Relationships, leadership, marketing, media

One of the questions reporters and multimedia journalists ask the most is “How can I find story ideas to break stories so I don’t have to take the ‘crumbs’ from the assignment desk?” You can do it by developing sources. Here are best practices:

Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).