WHAT INNOVATION MEANS FOR PRINTING

WHAT INNOVATION MEANS FOR PRINTING
If you'd asked most people 5 years ago to predict what innovation means for the printing industry in 2007 and beyond, I doubt many would have been able to pick the environment. But that's where we are now, climate change is upon us and the environment will continue to demand that we reshape businesses globally.
Everyone is talking about eco-credentials and we have been talking to our clients and government about it for many years. Everyday we communicate how clients can substantially improve their profitability while limiting waste. Solutions are simple and there are answers that can reduce balance sheet stationary expenses by more than 40 per cent.
It's an exciting time for in the printing industry because a couple of years ago it was a harder sell in many ways, with a proliferation of brands and tight margins. Today a customer understands that orphan brands may offer a cheap quick fix, but there are bigger costs down the track both for the consumer and the environment. That product is unlikely to be robust and of good quality, it may not have readably available parts, service and support and more than likely questionable manufacturing methods, let alone the manufacturer taking charge of the responsible disposal of the product at the end of its life.
Now more than ever customers understand the benefit of paying a premium for quality products. It makes it a much easier sell, as not only can we show the cost savings of buying a Kyocera printer for instance, but the end user now understands the value attached to a product which creates less waste, uses responsible packaging and is broken down and re used at the end of its life.
David J. Finn, Managing Director, Kyocera Mita Australia Pty Ltd