WHAT INNOVATION MEANS FOR VEHICLE SAFETY

WHAT INNOVATION MEANS FOR VEHICLE SAFETY
by Alan Desselss Leaders Speak
"Cars are driven by people: the guiding principle behind everything we make at Volvo therefore is - and must remain - safety." These words of Volvo's founders form the basis of our Mobility 2020 vision, a vision whereby no person will be seriously or fatally injured in a Volvo by the year 2020.
We don't take this challenge lightly, and while it may lead us into uncharted waters, it does give Volvo a clear target to aim for and a firm direction for the future. What's more, it's an initiative no other manufacturer is working towards.
Ultimately, success will come through a combination of new safety innovations, being developed as we speak, along with Volvo's tried, tested and true technologies, which have established the brand as the industry's leader in safety.
Since the early 1970s, Volvo has been collecting crash data through its own crash investigation team, documenting every accident involving a Volvo within a 200km radius of its Gothenburg facility in Sweden as well as other sites around the world. The database currently houses over 36,000 accident reports, and what we learn out there in the real world is translated back into the design and development of our vehicles, and has been for many years. It's why we believe we have 'safety beyond the stars'.
The developments are honed at Volvo's state-of-the-art safety centre, providing an opportunity to test and measure impacts of any type of accident.
For Volvo, innovation has and will always be paramount to its continued success in the safety arena. Innovation is the foundation on which its leading stance on safety has been built and it continues to be our guiding principal. It is this commitment to innovation that will ultimately lead to Volvo's success in achieving its Mobility 2020 vision.
- Alan Desselss, Managing Director, Volvo Car Australia