How Google and Facebook Censor Your World Through Personalization and Algorythmns - TED Video

Making Innovation Happen
It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.
When Google launched Buzz, a microblogging social network, several months ago, the company boasted that the network had been generated automatically, by algorithms that could connect users to each other based on communications revealed through Gmail and other services. However, many users balked at having what they perceived as mischaracterized social connections, forcing the company to frantically backpedal and make the Buzz service less automated and more under users' control. This incident notwithstanding, many companies are increasingly interested in automatically determining users' social ties through e-mail and social network communications. For example, IBM's Lotus division offers a product called Atlas that constructs social data from corporate communications, and Microsoft has investigated using such data to automatically prioritize the e-mails that workers receive. But researchers say there are a lot of unsolved problems with generating and analyzing social networks based on patterns of communication.
Coordination, and the communication it implies, is central to the very existence of organizations. Despite their fundamental role in the purpose of organizations, scholars have little understanding of actual interaction patterns in modern, complex, multiunit firms. To open the proverbial "black box" and begin to reveal the internal wiring of the firm, this paper presents a detailed, descriptive analysis of the network of communications among members of a large, structurally, functionally, geographically, and strategically diverse firm.