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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in magic (2)

Monday
Sep282009

Blind To Change Even If It Is Staring You In the Face.

When I was working as a theatre producer, I was always fascinated by illusions and magic. No matter how matter times a particular trick or illusion was performed, no matter how many times it was explained either by the magician or as part of a TV special, audiences still could not believe what they were seeing. This has fascinated me because it seems whilst our eyes are seeing and registering what is occuring, our brains are not and what's more they don't want to. Why does "magic as performance" continue to fascinate and fool us. It seems neuroscience is finding some answers. What follow is an article by Natalie Anger of the New York Times and a couple of YouTube videos that explore the neuroscience, demonstrate the cognitive behaviour and the performance. From this you will see just how inattentive we are to change.

Click to read more ...

Monday
Sep282009

The Importance of Paying Attention and How Change Blindness Stops This From Occuring

An article in the recent Science Daily entitled Attention Makes Sensory Signals Stand Out Amidst Background Noise In Brain shows how neuroscience can begin to help us understand the way we see and percieve. The research carried out at the Salk Institute of Biological Studies has discovered how the brain deliberately isolates what it is, it is trying to comprehend and filters this attention from background stimulae. If we understand that is how the brain operates then it will enable us to be more cognisant of what it is we are trying to focus on.

Whilst reading this article, I chanced upon an article about change blindness and, paying attention as I was, I thought this would nicely illustrate what can happen if you are not able to pay attention properly.

In visual perception, change blindness is the phenomenon that occurs when a person viewing a visual scene apparently fails to detect large changes in the scene. For change blindness to occur, the change in the scene typically has to coincide with some visual disruption such as a saccade (eye movement) or a brief obscuration of the observed scene or image. When looking at still images, a viewer can experience change blindness if part of the image changes.

For those who are interested in this topic, here are  a couple of other articles “‘The Grand Illusion’ — Believing We See the Situation,”Neuroscience and Illusion,” “Brain Magic,” Magic is in the Mind,”The Situation of IllusionThe Heat is On,” and The Situation of Climate Change,” or click here for a collection of posts on illusion.