When I was working as a theatre producer, I was always fascinated by illusions and magic. No matter how matter times a particular trick or illusion was performed, no matter how many times it was explained either by the magician or as part of a TV special, audiences still could not believe what they were seeing. This has fascinated me because it seems whilst our eyes are seeing and registering what is occuring, our brains are not and what's more they don't want to. Why does "magic as performance" continue to fascinate and fool us. It seems neuroscience is finding some answers. What follow is an article by Natalie Anger of the New York Times and a couple of YouTube videos that explore the neuroscience, demonstrate the cognitive behaviour and the performance. From this you will see just how inattentive we are to change.