Creativity: How to Love and not Fear the “C” Word Behind Innovation
Wednesday, March 17, 2010 at 08:36AM In a recent Silicon Valley Watcher post, Founder/Publisher Tom Foremski blogged about “10 Reasons Why This is a Great Time to Invest in Innovation.” At the end of his post, which listed many excellent reasons why now, in an economic downturn, it is an excellent time to innovate, Tom concluded with: “The next upturn will be led by what I call New Rules Enterprises, these are organizations that are highly efficient and have made the most of the economies of Internet 2.0.” I agree with the ideas in Tom’s post, but I feel the need to add a few important thoughts to his last statement. Being highly efficient is often desirable, but only when accompanied by an allowance for creativity and free thinking that cannot always be timed precisely to the minute and packed neatly into a box.