Right Brain Workout - Telephone Booth - Creativity Test

This is a creativity test. We're going back to the days when the phone booth was about the only alternative to the desk phone. You're the president of a company that makes phone booths. Recently your closest competitor has begun to whittle away at your market share. Desperate, you ask all of your employees for ideas. Not just run-of-the-mill ideas, but innovative, creative ideas.

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Centered leadership: How talented women thrive

The 3rd McKinsey executive concept in 2008 has a lot of value... A new approach to leadership can help women become more self-confident and effective business leaders. Women start careers in business and other professions with the same level of intelligence, education, and commitment as men. Yet comparatively few reach the top echelons. This gap matters not only because the familiar glass ceiling is unfair, but also because the world has an increasingly urgent need for more leaders. All men and women with the brains, the desire, and the perseverance to lead should be encouraged to fulfill their potential and leave their mark. With all this in mind, the McKinsey Leadership Project—an initiative to help professional women at McKinsey and elsewhere—set out four years ago to learn what drives and sustains successful female leaders. We wanted to help younger women navigate the paths to leadership and, at the same time, to learn how organizations could get the best out of this talented group.

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Brazil to lead the BRIC economies in 2009

Let me start 2009 with a prediction - Brazil will lead the global emerging markets out of the current doldrums to be the top performing emerging market in 2009. Firstly, let's not forget that Brazilians have known terrible times. Military dictatorship and economic stagnation are recent memories for even the most prosperous, and there are still tens of millions of Brazilians who live on less than $1 a day. The horrible handling of money affairs put Brazil under the microscope of the International Monetary Fund who, in order to ensure repayment of loans issued by the World Bank, sent experts to Brazil, imposed austerity in public spending, tackled inflation by limiting wage increases, and confronted labour unions and non-governmental organisations.

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Allocating Marketing Resources

Deciding how to allocate marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix (e.g., television versus the Internet for advertising). With the increasing availability of data and sophistication in methods, it is now possible to more judiciously allocate marketing resources. In this paper, HBS professors Gupta and Steenburgh discuss a two-stage process where a model of demand is estimated in stage-one and its estimates are used as inputs in an optimization model in stage-two.

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The Inner Life of Leaders

To what extent does a leader's inner life affect his or her behavior and actions toward other people? HBS professor emeritus Abraham Zaleznik, skilled in the practice of psychoanalysis and an admirer of the insights of Sigmund Freud, is well positioned to study the question. Zaleznik has authored or coauthored 15 books as well as the now-classic 1977 Harvard Business Review article "Managers and Leaders: Are They Different?" His latest book, Hedgehogs and Foxes: Character, Leadership, and Command in Organizations, explores motivation, decision making, and leadership skills as they progress in life and in business.

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