The Commons as a Different Driver for Innovation - David Bollier

This evening, I’d like to get innovative about how we think about innovation itself. The corporate cliché is to “think outside the box.” That is such an inside-the-box way of thinking! I say let’s get rid of the box! Tonight I want to talk about a new vector of innovation: how we’re going to manage our dwindling, finite natural resources and arrest the pathological growth imperatives of our economy while recovering a more sane, socially constructive way of life for human beings. Now there’s a radical innovation challenge!

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The Creativity Based Resource Centre at the International Center for Studies in Creativity.

I stumbled across this wonderful resource The Creativity Based Resource Centre at the International Center for Studies in Creativity at State University of New York, Buffalo accidentally and came across a treasure trove on finely researched and written theses on creative problem solving, creative leadership and cross-cultural creativity from the only Masters programme globally to my knowledge that specialises in this topic.

This site is highly recommended and well worth visiting.

Allocating Marketing Resources

Deciding how to allocate marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix (e.g., television versus the Internet for advertising). With the increasing availability of data and sophistication in methods, it is now possible to more judiciously allocate marketing resources. In this paper, HBS professors Gupta and Steenburgh discuss a two-stage process where a model of demand is estimated in stage-one and its estimates are used as inputs in an optimization model in stage-two.

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