WHAT INNOVATION MEANS TO ELECTRONICS

WHAT INNOVATION MEANS TO ELECTRONICS
LG Electronics recognises the importance of research and development as a competitive edge, and devotes approximately 30 percent of our staff worldwide (outside of those directly devoted to manufacturing and assembly) to R&D.
R&D can be measured in three levels - our corporate R&D centre; core technology for the future; and lifestyle research, with teams based in the US, Europe and Asia.
Our differentiation centres around innovation, and to us that means regularly rewriting and rethinking the rule book - literally. We have a program called Tear Down and Re-Design (TDR), which involves the re-evaluation of current thinking and the subsequent emergence of new ideas from the ground up. This program is spearheaded by management and involves participation throughout the entire organisation, fuelling a culture that accepts the necessity for change.
TDR works this way. Firstly, a mission and target is set. A taskforce is then allocated to proceed on the TDR project assigning people from every related area to the TDR mission (eg, R&D, marketing, sales, admin and production, etc.). Team members are given a leave from their regular duties to focus purely on TDR activities. Members are selected based on who is the most knowledgeable/capable (usually one or two from each area - although they can be across broader employment). A TDR project may run for one month to over two years however, it will only be implemented if the outcome will achieve a minimum of 30 per cent improvement (for example, 30-40 per cent reduction in cost while maintaining the same product quality, specifications etc). Once a TDR recommendation has met the set proof points and been approved, all relevant staff are then encouraged to apply the new TDR process.
Employees are encouraged to comply with at least one TDR activity per year, with bonuses awarded to all staff that complete a TDR activity. In addition to this incentive, all promotions must also incorporate previous TDR participation.
In this way, management encourages change via innovation and involvement in TDR and all staff are encouraged to participate.
Through this business approach of top-down encouragement and entire staff involvement, LG Electronics builds and enhances our leadership in innovation and 'first to market' approach.
Daniel Shin, Managing Director,
LG Electronics Australia