WHAT INNOVATION MEANS TO TECHNOLOGY USERS

WHAT INNOVATION MEANS TO TECHNOLOGY USERS
At Canon, we see innovation as our lifeblood. We believe it is critical to invest in the development of our products to future-proof our solutions. Innovation is part of all aspects of our business, including product development, marketing and customer service. Being innovative means being a step ahead of the competition and providing solutions to customers that respond directly to their needs.
In Australia, Canon's research and development group is Canon Information Systems Research Australia (CISRA). CISRA has grown from a small R&D group to one of Canon's largest research centres outside of Japan with an annual turnover of A$50m. In Australia, research and development allows us to customise software solutions for Australian customers and export these products to the rest of the world. CISRA allows us to be dynamic and design solutions that strengthen our product offering.
Crucial to the success of R&D is a company's ability to commercialise its innovation. Our customers have been able to reap the rewards of our investment in R&D through the tailored solutions and practical applications we have developed.
We believe innovation is a major driver for the economy; Canon's commitment to innovation sustains Canon globally and locally.
Shuichi Tsukahara, Managing Director,
Canon Australia
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