FUJITSU

FUJITSU 

 

The IT industry is perceived to be innovative because it markets new products on what seems to be an hourly basis. I see an inherent danger in allowing that perception to become an industry-wide reality.

We put innovation at the heart of everything we do. Our dedication to realising our customers' dreams drives innovation. Our research and development approach has shifted from having an idea in mind to how we provide solutions and end our customers' pain points - in line with our Japanese heritage and commitment to continuous improvement (kaizen).

While investment and innovation in new products remains integral, we cannot escape the fact that growth in this highly competitive marketplace rests on our ability to deliver great service. Information technology should enable business success, motivate and inspire people and exceed their expectations.

Research from Fujitsu's Innovation Index 2007 shows that collaboration outside organisational boundaries is one of the top attributes of innovation performance. We leverage our capabilities across the whole of the company - we're the third largest IT services provider in the world - as well as across our strategic alliance partnerships, to produce better business outcomes for our customers.

We don't sell technology because it's fascinating; we listen and give customers what they tell me they want - access to proven, reliable innovation that will deliver measurable returns on investment.

Our approach is to industrialise the 80 per cent of IT that underpins standard activities from one organisation to the next and frees up our customers to work with the 20 per cent of IT that makes their business unique.

It's a method that works for innovative manufacturers and true IT innovation at work. The future is about great service - not a slice of bespoke technology for its own sake.

- Rod Vawdrey, CEO, Fujitsu Australia and New Zealand

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