IP AUSTRALIA
Monday, December 1, 2008 at 12:03AM IP AUSTRALIA
Australians are as inventive as any nationality. But they are often not successful at capturing the full value of their innovations. IP Australia can help with this.
IP Australia grants rights under legislation relating to patents, trademarks, designs and plant breeder rights. We aim to provide robust IP protection so that Australian innovators can maximise their returns, whilst being protected.
On an international scale, it is also important for IP Australia to ensure we have respect as a global player.
Firstly, it is important that Australians are provided access to the broad variety of technologies available from overseas. Having a well-respected IP system in Australia gives overseas inventors the confidence to make technology available to Australians.
We also want Australian inventors to be able to secure protection for their inventions in overseas markets - easily and with certainty. We work with overseas counterparts on this. We also help Australian inventors to understand the processes involved in this international access, through a variety of channels including online, print and events.
Legislation sets the boundaries of what we can offer. However, as an organisation, we constantly need to be innovative with these processes to make them as efficient as possible.
We analyse the processes we are running and look for methods of reducing bottlenecks while making sure all legislative tests are met.
- Philip Noonan, director general, IP Australia


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