Google and Wharton Business School Create YouTube Channel

Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape through a video channel on You Tube they have entitled Fast Forward.

Here is their rationale..

As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game - and conversation - rapidly progresses.

Marketing is in the midst of a complex transformation. As consumers become more technologically sophisticated and choices multiply, marketing must adapt. Tune in to viewpoints from industry and academic thought leaders to acquire inspiring, empowering and actionable insights.

Ralph Kerle interviews Dr John Best, Vice President, Technology, Research & Development - Thales

Ralph Kerle interviews Dr John Best, Vice President, Technology, Research and Development - Thales from Grant Crossley on Vimeo.

Ralph Kerle, Chairman of The Creative Leadership Forum interviews Dr John Best, Vice President, Technology, Research and Development of Thales, one of the world leaders in weapons development. Thales deliver weapon critical defence systems with a broad spectrum of products and services.
They talk about The Australian Transformation and Innovation Centre (ATIC), a facility where Thales has invested significantly in order to provide an environment where their customers can come in, experiment with the technology and trial the benefits of new products in a safe environment.
The importance of prototyping as an essential component in the creative process of product development is also discussed.

Let's Dance to Health

Dancing can be magical and transforming. It can breathe new life into a tired soul; make a spirit soar; unleash locked-away creativity; unite generations and cultures; inspire new romances or rekindle old ones; trigger long-forgotten memories; and turn sadness into joy, if only during the dance.

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The Small Revolution - Linda Kaplan Thaler & Robin Koval

Change It’s a word we’ve all heard a lot this year. We’re looking for change in Washington, in our environment, in our culture, and in our economy. Hey, these days, even change for a dollar would suffice. The need for change spurred the election of a new President and brought together a nation divided in ideologies. The desire for change is great, but sometimes it feels as if our problems are greater still. In the face of our individual, national, and global challenges, change can feel impossible. When we try to change the world all at once, we become overwhelmed with the vastness of our problems. Debts are too large to pay, jobs are too scarce to find, and life is too stressful to conquer. In times as complex as these, however, the answer is surprisingly simple. We have to start thinking SMALL. Now is the time for the SMALL revolution. When tackling problems, we are often told to think big. We filter out life’s seemingly insignificant details in order to concentrate on the greater issues. After all, big ideas yield big results, or so the assumption goes. Certainly, no one wants to be thought of as the person who “can’t see the forest for the trees.” But many times, these very same little details are the ones that can serve as the real catalysts for change in our own lives and in the lives of others—if we only start to recognize their potential.

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Humanities more than just a word

JOHN Armstrong ("Transform into friends of society", HES, November26, 2008) says the humanities in Australia need to "transform themselves into friends of society" and to be "in the service of life", not just ofacademics. A return to "core concerns" with notions such as civilisation would dissolve that false dichotomy of value, between the intrinsic or noble and the instrumental or practical, that bedevils university and government resourcing of the sector. If such "important things buried within the disciplines" could re-emerge, our "economic anxieties would recede". Like Armstrong, I went along hopefully to the speech by federal Innovation, Industry, Science and Research Minister Kim Carr on why the humanities matter for innovation and was not disappointed by his reference to the"intrinsic value" of works such as PeterTemple's Broken Shore and John Bell's latest Hamlet.

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