Google and Wharton Business School Create YouTube Channel

Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape through a video channel on You Tube they have entitled Fast Forward.

Here is their rationale..

As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game - and conversation - rapidly progresses.

Marketing is in the midst of a complex transformation. As consumers become more technologically sophisticated and choices multiply, marketing must adapt. Tune in to viewpoints from industry and academic thought leaders to acquire inspiring, empowering and actionable insights.