What Is This Thing Called the Attention Economy - Tim Kastelle, Innovation Leadership Network

Most of the economy now is based on information. Even physical things are embodied information. Consequently, the scarce resource that is being competed for now is our time. Here is how Richard Lanham talks about it in an interview discussing his book The Economics of Attention: The basic argument is simple enough. We’re told that we live in an information economy. We remember from Econ.1 that economics studies “the allocation of scarce commodities that have alternative uses.” But information is not a scarce commodity; we’re drowning in it. What is scarce is the human attention needed to make sense of it. We really live in an attention economy. What does such an economy look like? What are we to make of it?That attention is in short supply seems to be born in upon us from all sides. From frantic multi-tasking two-career parents to soldiers in computerized fox holes or pilots inundated by cockpit information, we’re all drowning in a sea of information.

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Concentrate on People and Process, not Tools - Tim Kastelle

In many cases, people in this situation go out to find tools that will help their organisation improve innovation. They set up communities of practice, or they buy a big software package designed to capture ideas, or they investigate technologies that support the innovation process. In other words, they try to figure out which tools they need to do the job. This is wrong. I was reminded of this when reading a post by Valeria Maltoni - Why Starting from the Tool is the Wrong Approach - which looks at the issue from a marketing perspective. She talks about a new twitter analytical tool which is designed to measure interactivity,

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