Concentrate on People and Process, not Tools - Tim Kastelle

In many cases, people in this situation go out to find tools that will help their organisation improve innovation. They set up communities of practice, or they buy a big software package designed to capture ideas, or they investigate technologies that support the innovation process. In other words, they try to figure out which tools they need to do the job. This is wrong. I was reminded of this when reading a post by Valeria Maltoni - Why Starting from the Tool is the Wrong Approach - which looks at the issue from a marketing perspective. She talks about a new twitter analytical tool which is designed to measure interactivity,

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