Riding the Wave of Technology - our future beyond all the current talk... towards evolution

But then, where do we go from here?
TED have once again provided a summary, encapsulated in an entertaining video..
Making Innovation Happen
Andrew White is a Gartner Blogger. In the article I excerpt below he refers to the work of Andrew McAfee. That reminded me to go and take a look at McAfee's blog, which I hadn't checked since the end of 2008. McAfee is one of the main thinkers behind the concept of Enterprise 2.0 and a professor at Harvard who contributes on the subject of Enterprise 2.0 to MITSloan Management Review and the Harvard Business Review. Below is an extract from Andrew White's blog post: New Research Published – How to Innovate through Standardization… "The authors believe this acceleration in competition is a result of companies’ standardization and digitization of business processes, which makes those processes easier to replicate widely through the use of enterprise IT. "The ‘trick’ is not that standardized processes lead to innovation – that is not the point of the research. The point is that business leaders have figured out how to use IT as a platform in order to simplify and speed up the deployment of innovative/unique business processes across the entire enterprise. So the real message behind the research is, “how to leverage one’s innovation more quickly”." Many Gartner consultants post articles to the company's blogsite. They don't give you the company's latest research for free but the blog articles give a good sense of recent
The power of thousands of individuals acting en masse has become a weapon of war. While politicians, revolutionaries, and totalitarian governments have long known how to send crowds of protesters to the streets to parade in front of the television cameras, the new trend is to mobilize forces over the Internet to engage in the equivalent of mass online protests. In some case the results can be humorous. In others, not. Remember Mr. Splashy Pants? In an attempt to garner sympathy for its cause Green Peace posted a poll to choose a name for a whale. A call to the members of Reddit , the hugely popular social bookmarking site, was put out. It read: Greenpeace are having a vote to name a whale they have ‘adopted’. All the options are the names of ancient gods of the sea. And then there’s ‘Mister Splashy Pants’. Please vote ‘Mister Splashy Pants’.
SAP recently decided to solicit ideas for business-friendly social networking applications from a crowdsourcing platform, Innocentive. SAP got 1,239 responses, which it is currently evaluating to find the best proposed solution. The experiment went so well that SAP submitted another idea to crowdsourcing, this time in search of a vendor-independent way to handle Web services errors, and got a viable solution by December. When SAP debuts its next social networking functionality or Web service error-handling capability, odds are some freelance developer far from Walldorf came up with some of the code. This marks a true revolution in the evolution of service delivery, which we visualize as follows:
This post touches upon what I feel social media is and isn’t. It does not matter what your purpose is for using social media. The key elements are and always will be the same. Your desired outcome is dictated by the basic fundamentals of the core of what social media is. This post touches upon the most important ones. I could have went on and on with this list, but I don't think that was needed to drive home what I'm trying to get across. Please feel free to add to it by leaving your thoughts and opinions in the comments.