The power of thousands of individuals acting en masse has become a weapon of war. While politicians, revolutionaries, and totalitarian governments have long known how to send crowds of protesters to the streets to parade in front of the television cameras, the new trend is to mobilize forces over the Internet to engage in the equivalent of mass online protests. In some case the results can be humorous. In others, not. Remember Mr. Splashy Pants? In an attempt to garner sympathy for its cause Green Peace posted a poll to choose a name for a whale. A call to the members of Reddit , the hugely popular social bookmarking site, was put out. It read: Greenpeace are having a vote to name a whale they have ‘adopted’. All the options are the names of ancient gods of the sea. And then there’s ‘Mister Splashy Pants’. Please vote ‘Mister Splashy Pants’.