This post touches upon what I feel social media is and isn’t. It does not matter what your purpose is for using social media. The key elements are and always will be the same. Your desired outcome is dictated by the basic fundamentals of the core of what social media is. This post touches upon the most important ones. I could have went on and on with this list, but I don't think that was needed to drive home what I'm trying to get across. Please feel free to add to it by leaving your thoughts and opinions in the comments.