The Story of Storify - Ralph Kerle, the Creative Leadership Forum

Diigo Group on Web 2.0 Tools moderated by Helen Baxter, Producer of the g33k show is a constant weekly source of insight into how and at what pace the web is really developing. I have been able to become a BETA tester in all sorts of new and wonderful Web 2.0 apps ranging from one of the most wonderful new music downloading programmes that was shut down two weeks after it launched obviously because of its extraordinary ability to find every obscure and known music track on the Web within 30 seconds to the launch of Googles new plug-in for for the Office suite. For me though the most fascinating new web 2.0 tool has been Storify - an on-line application that "makes stories from the social Web, finding moments to remember in the real-time stream".

Click to read more ...

Contemporary Creativity - The Social System of People, Technology, Media - Goonth's Blog

Early in my career as a creator of film and television content, I quickly found myself confined by what media allowed me, or didn’t allow me, to do. My transition into the interactive space alleviated some of these hurdles, but I soon realized that there was a much bigger issue at play, one that called to the reality that media ecosystems were becoming exponentially more complex, and that no one medium could replace or define our roles as marketers. I tell this story often because it is important that we understand the meaning and value of what creativity is, as well as what it can do for us when we look at it from a more holistic perspective. To me, creativity is the process by which intent and action passionately align

Click to read more ...

Evolutionary Entertainment: A 5-stage Development Process for Corporate Storytelling

The key to creating a great transmedia project is to see it as a living, breathing, evolving entity. Even though my preference is always to plan rather than wing it, trying to find all the pieces of the puzzle from the start can be exhausting, demoralizing and may later prove to be misplaced. Right now all media and entertainment experiences are built on shifting sands: better not to be locked in to one particular set of ideas if you don’t have to be. The figure below expands on the transmedia business model to incorporate the idea of “evolutionary entertainment” – that is, entertainment that evolves. It evolves with time, technology, audience preferences, financing and your story. Adopting this approach will keep you open to new opportunities.

Click to read more ...

How To Spread Critical Behaviors Across Organisations

A few years ago we were studying a dozen front-line supervisors at a large telecommunications company in North America. These supervisors had been selected because of their widely recognized ability to motivate the people they worked with — emotionally as well as rationally. Their people simply did not ever want to disappoint them. The managers counter-intuitively simplified the guidance they received from HR into a singular focus on making people take pride in their day-to-day work. As we came to understand what they did that most "good managers" did not do, we realized that this was a learnable skill. What they did could be captured in a few simple behaviors. When we shared these behaviors with the CEO, he became impatient. "This seems pretty straightforward — so why don't more supervisors do this stuff?" he asked. At first we suggested the obvious:

Click to read more ...