Early in my career as a creator of film and television content, I quickly found myself confined by what media allowed me, or didn’t allow me, to do. My transition into the interactive space alleviated some of these hurdles, but I soon realized that there was a much bigger issue at play, one that called to the reality that media ecosystems were becoming exponentially more complex, and that no one medium could replace or define our roles as marketers. I tell this story often because it is important that we understand the meaning and value of what creativity is, as well as what it can do for us when we look at it from a more holistic perspective. To me, creativity is the process by which intent and action passionately align