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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in Philips (1)

Monday
Mar152010

Break Group Think, Outsiders Can Help You to See Things - Paul Sloane

How can you break out of the group-think that affects most large organizations? How can you escape from the corporate frameworks that shape discussions and ideas? Philips is moving from a high-volume electronics manufacturere to a design-led, lifestyle technology company. It needs help to get there so it set up a 'simplicity board'. Philips reckoned it needed a fresh perspective from creative types with no ties to the company. So it formed the simplicity board, a group of external specialists in health care, fashion, design, and architecture. "Philips was too inward-looking," says Andrea Ragnetti, Chief Marketing Offier. "To really embed simplicity into the company's DNA, we needed an element of vision."

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