How can you break out of the group-think that affects most large organizations? How can you escape from the corporate frameworks that shape discussions and ideas? Philips is moving from a high-volume electronics manufacturere to a design-led, lifestyle technology company. It needs help to get there so it set up a 'simplicity board'. Philips reckoned it needed a fresh perspective from creative types with no ties to the company. So it formed the simplicity board, a group of external specialists in health care, fashion, design, and architecture. "Philips was too inward-looking," says Andrea Ragnetti, Chief Marketing Offier. "To really embed simplicity into the company's DNA, we needed an element of vision."