Thursday
Oct082009
The Importance of Convergence Between Leadership, Strategy and Communications
Thursday, October 8, 2009 at 01:25AM This new study from Forbes Insights with 163 CEOs, senior strategists and communication professionals closely analysed the interdependence of strategy and communications in getting a strategy right and bringing it to a succesful result.
Among the key findings
- Senior management does not have a common definition of what strategy is ata conceptual level
- Management tends to be over optimistic about the success of strategies
- There are five common results for failure and 82% of failures are preventable
Click here to download the report in full