The Importance of Convergence Between Leadership, Strategy and Communications

This new study from Forbes Insights with 163 CEOs, senior strategists and communication professionals closely analysed the interdependence of strategy and communications in getting a strategy right and bringing it to a succesful result.

Among the key findings

- Senior management does not have a common definition of what strategy is ata conceptual level

- Management tends to be over optimistic about the success of strategies

- There are five common results for failure and 82% of failures are preventable

Click here to download the report in full