Optimising A Lead Generation Marketing Budget In Tough Times
Friday, December 19, 2008 at 09:41PM Everyone needs to generate leads in business. But where does the future take us... In 2009, we're all going to hear more talk than ever before about what constitutes "quality" online leads. And there will be plenty of accompanying disagreement about what the word quality means as lead buyers try to squeeze the most out of their pressured budgets. In some markets, it may take days or even months before a buyer can truly assess the quality of a given lead. Moreover, quality can be volatile month to month, even from the same lead source. If you can't reliably measure quality, how do you know if you're paying the right price for leads? How can you effectively manage your call center when lead quality goes up and down? The overwhelming majority of lead buyers have no idea how to predict which individual leads have the best chance of converting. So it will be up to the best-informed sellers to help educate the lead generation marketplace. One of the best places to look for such guidance is the online education sector,