Analytics - The New Path to Value - Keep Existing Capabilities While Adding New Ones - MIT Sloan Management Review

Analytics: The New Path to Value: How the Smartest Organizations Are Embedding Analytics to Transform Insights Into Action is an excellent research report from the 2010 New Intelligent Enterprise Global Executive Study and Research Project conducted by MIT in association with the IBM Institute for Business Value. Here is part 6 of the Report chosen because it deals with insights, modelling and visualisations - the basis of the Creative Leadership Forum's Management Innovation Index

Click to read more ...

How to turn data into a strategic asset - a creative view: Accentures

Chances are, there are data gold mines buried among your company's most basic operations that could help you outperform the competition. Take Britain's Royal Shakespeare Company. A thorough examination of seven years' worth of ticket sales data allowed the RSC to sell more to existing customers and identify new audiences. Using analytics to look at names, addresses, performances attended and prices paid for tickets, the company developed a marketing program that increased the number of regular attendees at its showcase Stratford-upon-Avon location by more than 70 percent.

Click to read more ...