Predicting the Outcomes of Creativity and Innovation in Organisations - Chairman's Message October 2010.
Tuesday, October 26, 2010 at 04:08PM Our journey of discovering on this topic began almost two years ago when I wanted to try and assess the value of the creative leadership and creativity programmes we were delivering. The more I inquired the more it became apparent, answers were not easy or readily available. The major national research project “Is Australian management creative and innovative?” the Creative Leadership Forum completed in 2008 further complicated the issue when it revealed over 75% of managers said the creativity and innovation training they received was at best ineffectual, at worst a complete waste of time and money. Since 2008, I have had many conversations with senior leaders in organisations in which they were simply trying to define what innovation actually meant in the context of their organisations, before even starting to plan how to develop strategic thinking around the concept of creativity and innovation.