WHAT INNOVATION MEANS TO THE ENVIRONMENT

WHAT INNOVATION MEANS TO THE ENVIRONMENT
Since the dawn of the industrial age, man's footprint on the environment has accelerated the build-up of CO2 equivalents to the highest levels recorded in more than 400,000 years. Holistic reassessment of energy production and consumption and resource depletion will be the only means by which we reverse our seemingly endless desire to destroy the world for our grandchildren. It will be innovation that finds ways to restore sustainable water resources to a world that has thus far treated them as an endless gift of nature.
Through the lens of 35 years in the photographic industry, I have seen some of nature's most wonderful places, species and achievements. It's hard to contemplate; but relentless disregard by modern society for the impact it has on the world could put all those wonders at risk.
New thinking in how we design our homes and workplaces, the products we buy, the food we eat and the water we drink, can result in reductions in CO2 emissions of 60% or more. But that means radical innovation and Factor 4+ thinking in renewable energy, transmission, consumption and waste. We need all of that just to arrest further degradation. Sustainability does not mean we abandon all we have achieved. But we have to start to change now.
We must embolden governments to make sustainability a national and international imperative, driven by innovative thought, funding, resources and political thinking. If we do not, our grandchildren will be the last generation that can sit on the shores of Port Philip Bay, Sydney Harbour, the Swan River or the Daintree River and reflect on man's
achievements. Let innovation in the environment be our watchword and sustainability our flagstaff.
John Swainston, deputy chairman,
Maxwell Optical Industries