Crafting a message that sticks: An interview with Chip Heath

The key to effective communication: make it simple, make it concrete, and make it surprising.
A history of interviews with leaders by The Creative Leadership Forum, our associates and other media.
The key to effective communication: make it simple, make it concrete, and make it surprising.
The chief purchasing officer of Lenovo explains how he helped to create the operational basis for its continuing evolution from a Chinese powerhouse into a global one.
What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot...