What Makes Ideas Stick - Chip Heath

Chip Heath, co-author of "Made to Stick: Why Some Ideas Survive and Others Die," talks about what makes certain ideas "naturally sticky." Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, "How to Make Ideas Stick," has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.

Business Etiquette in Finland

Have you considered how to communicate internationally with various cultures? Here are some ideas on working in Finland...

Danny Gilbert - Managing Partner Gilbert & Tobin on creative leadership and innovation in the legal field

Ralph Kerle, executive chairman of The CLF interviewed Danny Gilbert, co-founder and Managing Partner of Gilbert and Tobin Legal Firm about his thoughts on creative leadership, creativity and business model innovation. View the interview here thanks to BNET... Filming and editing thanks to BNET

Crafting a message that sticks: An interview with Chip Heath

The key to effective communication: make it simple, make it concrete, and make it surprising.

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