WHAT INNOVATION MEANS TO GROWTH VENTURES

WHAT INNOVATION MEANS TO GROWTH VENTURES
The primary goal of our electricity distribution business is the delivery of reliable power supplies.
To those on the outside, it may not seem obvious why a culture of innovation is needed to deliver that - but we have found that innovation is integral to helping our CitiPower and Powercor businesses to advance to being the most reliable urban and rural electricity distributors respectively in Australia.
With five years of our "eighthgate" innovation program now under our belts, we are seeing real benefits - the pleasant part is that they are sometimes more pervasive than expected.
The initial focus of innovation was to improve customer service standards and the efficiency of our product delivery - that has happened.
But there are also gains to be had by people inside our business. Along with introducing new and better ways of doing things, innovation also requires that employees be empowered to lead, not just to operate. We are seeing real links between a culture of innovation and employee morale and productivity.
Our people still talk about the company innovation expo we held inside Old Geelong Gaol, under the theme of "Breaking out of our everyday boxes" - and not just because they saw the CEO modeling prison garb!
Embedding cultural change is a long term process. On our journey we've learnt about the need for investment in innovation skills. We've recognised that trying and failing isn't really failing if it fosters more creativity. And we understood that our innovation program needs to include a broad portfolio of ideas that vary in size and approach.
Our program has created real returns for our business over the five years, with many more substantial projects in development.
Along the way, the innovation program has grown to involve a third of our organisation and has brought people together. Why should our customers be the only ones to benefit?
Shane Breheny, Chief Executive Officer,
Powercor Australia