WHAT INNOVATION MEANS TO THE SOFTWARE INDUSTRY

WHAT INNOVATION MEANS TO THE SOFTWARE INDUSTRY 

 

Software is the unsung hero of modern day business productivity. From time-saving desktop tools through to information-rich enterprise software suites, software has made it possible to collect, distribute and make sense of vast amounts of information. The world economy depends on the successful operation of software, 24/7.

Enterprise software is not only an engine for productivity by streamlining transactional activities; it's now also a platform for innovation, especially business model innovation.

Over the next five years, business models will become a greater source of competitive advantage than actual products and services. IT - and software in particular - will be a significant enabler for business model innovation. IT will move from being solely a driver of productivity to a driver of accelerated innovation, competitive differentiation, and growth. By enabling innovative business models, software becomes the lifeline of innovation-driven business.

Working with an extensive ecosystem of partners and developers, SAP encourages, co-funds, and drives innovation in Australia and New Zealand. Most visibly, we have SAP Research, the global technology research unit of SAP, having one of its 11 global Research Centres located Brisbane. Since 2001, the research team in Brisbane has grown to some 50 people. Working closely with Queensland tertiary institutions, SAP Research has filed more than 50 patents in the last five years, delivering innovation to Australian businesses.

Alan Hyde, CEO and Managing Director, SAP Australia New Zealand.

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