WHAT INNOVATION MEANS TO IT HARDWARE

WHAT INNOVATION MEANS TO IT HARDWARE 

 

It is important to understand the distinction between invention and innovation. Being a technology-oriented company, invention is naturally at the heart of our business. However, gaining a competitive edge is not just about developing new and unique products. To withstand the competition and succeed in our industry, great products need to be accompanied with increasingly faster time-to-market, high quality, competitive cost and, above all, impeccable service.

We have a philosophy at ASUS: Focus on the fundamental and results. This philosophy was derived in the earliest days of the company's inception, and is still with us today. It means it is vital to carry out the basic essentials in everything we do, examine the outcomes, before moving forward. Always start with your desired view which relates to think through and execute through. This approach applies for all that you do and strive for the ultimate goal.

With the threat of climate change at the world's doorstep, ASUS is an active participant in the worldwide effort to protect the environment, and our focus has turned green with the GreenASUS project. A major initiative includes green design where we monitor and seek to eliminate the use of toxic chemicals in manufacturing as well as ensuring our products are recyclable. ASUS' commitment to taking full corporate social and environmental responsibility also includes providing a healthy and safe working environment for our employees.

Ted Chen, Managing Director, ASUS

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