WHAT INNOVATION MEANS TO BUSINESS TRAVEL

WHAT INNOVATION MEANS TO BUSINESS TRAVEL 

 

In today's world, the efficient use of time is our greatest challenge - our lives are finite and our communities and economies demand productivity despite constantly changing environments. Business aviation, in the form of private aircraft, offers tangible and intangible benefits that enhance the quality and efficiency of both our personal lives and businesses, in essence providing a fundamental and important capability to optimise the use of time and provide maximum travel flexibility.

The challenge faced by the industry is to expand the benefits offered by business aviation to the growing global and regional business communities in an affordable manner, while providing greater operational safety and flexibility through the use of rapidly changing technologies.

I see innovation as a process of change embodying added value to an existing solution, product or service in a cost effective and sellable way. In Australia, and other geographically remote markets, we have been successful in breaking traditional boundaries toward change and growing the business aviation industry in quantum leaps.

We have embraced the qualities of local resources and armed them with our global operations economies of scale, tailoring local solutions to ensure sustainable growth which has paid the dividends to allow further re-investment into our business.

Alastair Creighton-Jones, managing director,
ExecuJet Australia

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