A World Without Surprise
Saturday, February 14, 2009 at 10:27PM The ChangeThis instructions read: “If you have a book...please use it only as a jumping-off point from which to isolate a particularly intriguing idea.” Well, I have a book. It’s called Pow! Right Between The Eyes! And its particularly intriguing idea opens mouths, pops eyes and, may I say, whups ass. While potent and influential, it is also the most bullying of ideas; taunting me, challenging me, expecting me, every time, to do something different. For the idea is Surprise, more specifically, “the power of it.” Even more specifically, “the unsung and underutilized power of it in modern-day business.” To write a manifesto about this power, filling pages of prose with pertinent examples, theories and tactics, would’ve been easy. Perhaps I can even be as immodest to say it would’ve been enlightening. But it wouldn’t have been Surprising.