8 Ways to Start a Conversation: Social Media Style!

The purpose of social media is to be social of course, right? It helps social butterflies among us stretch across continents with the strokes of a few keys and allows the geeky introvert to have a voice. Starting a conversation has never been easier, has it? A friend of mine, Ken Allan, and I were having a conversation across blogs over the last few weeks. Both of us started our blogs for varying reasons, but primarily it is to reach others and extend the conversation.

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Web is an innovation playground: Chris Anderson

The future of Transformational Change within organisations will be highly dependant on the web...

Why I'm Bullish on Facebook

A article earlier this month in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as they spend almost as much as all companies in the online direct marketing space will earn combined. If Facebook could garner just 1% of that almost $2.5 billion budget, for example, they'd effectively double their revenues. The Times article reference above is just one on the topic of social media and advertising. Most of the articles I've been following describe the challenges that Facebook and others...

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How to Use Twitter as a Twool

I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

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Will Twitter Go Mainstream? The Debate.

As is common on early adopter circles, much of the discussion Twitter is about Twitter, and much of the talk on blogs is about blogging. As many of us find value in these services we interact with every day, part of us is rooting for them to exit our little niche and go big. In 2008, one of the services that threatened to break through and tickle the edges of the mainstream was Twitter. (At least when it was up)

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