Everything You Need To Know About Social Media Marketing In Seven Short Steps
Saturday, May 15, 2010 at 10:37PM Here’s everything you need to know about social media marketing in seven short steps: 1. The biggest risk with social media is in not engaging in public conversations about your brand. So, do engage yourself and encourage your employees to engage. Ask them not to do things that will embarrass themselves or you, but expect them to. All of us have embarrassed ourselves in public, more than once, so will they. It’s okay. 2. The only solution for negative conversations is more positive conversations. Responding to and resolving negative conversations is table stakes. The only way to win is by inspiring your evangelists to start and spread more positive conversations about you. So, put in place a process to track and resolve negative conversations, then focus on organizing and energizing your evangelists.