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Making Innovation Happen

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.  

This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. ______________________________________________________________________________________

 

Entries in products (1)

Thursday
Mar182010

There's More to Innovation Than Good Ideas - BusinessWeek

Chances are, you're already familiar with the concept of the Air Sandwich, if not the term itself. An Air Sandwich is what happens when the leadership within an organization issues orders from 80,000 feet and lobs them down to the folks at 20,000 feet. Without the benefit of feedback, questions, or even a reality check from below, this strategy isn't destined for blazing success. When I witnessed it firsthand, I was working at Autodesk (ADSK), the third-largest software company in the world, where I managed revenues for the Americas region. It started innocently enough. My boss stopped by my office, excited, with big news: The company had decided to introduce six new product lines within the coming 18 months.

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