Cultivating Innovation And Creativity, Not Managing It - Nussbaum on Design, BusinessWeek

Bruce Nussbaum gets my award as the most consistently correct journalist on the topic of creativity and innovation and although the design principles he outlines below are not new, he is one journalist who is well informed, good at information gathering and sharing his knowledge simply and articulately around this topic.. Here is his latest post. There is a big movement in B-Schools and Design Schools to generate a new liberal arts paradigm that goes beyond learning how to think critically about an individual’s role in society to learning how to build critically based on people’s connection to cultural context. Call it Pragmatic Liberal Arts or Practical Liberal Arts. I call it Innovation Arts or Design Arts because it focusses on the “as if…” prototyping and creating that goes on in serious play (and which our schools succeed in stamping out by grade 2). I’ll be discussing the idea of a new Innovation Arts paradigm at The Future of Design confab in Stanford next week.

Click to read more ...