The Many Faces of You and How To Keep Control of Those Faces - NYTimes.com

It’s a little odd to see your own photo in the “people you may know” box, but I have two Facebook profiles, for work (Claire Cain Miller), and for my personal life (Claire Miller Cain). Having two accounts allows my friends to see my wedding pictures but not the pitches I get from publicists, and my boss to see links to articles I find interesting but not the photos my friend posted after our vacation in Mexico. That need to put up a digital wall between work and life is an obvious reason that Facebook recently introduced an easier way to make posts and photos visible only to certain groups. Concern about privacy was one of Facebook’s motivations, but it was also reflecting the way we live our lives offline.

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Finding the Tweet Spot - Top Tips for Building Twitter Relationships

Twitter is an incredible medium for listening, learning, and sharing. And, for those in the media and communications industries, it's also a rapid and immersive education in meaningful, two-way micro messaging that helps both parties walk away with a new form of value. While there are no shortage of posts that offer tips and tricks to help you boost your Twitter followers, it is by no means a popularity contest. The surmounting ploys, friending races, theatrics, and contests to tempt those into following individuals can be fun, but short-sighted, when in fact the true technique for building relationships, regardless of volume, is the genuine act of earning and investing in them. It's rooted in selflessness and rewarded with a rich stream of relevance and a network of valuable contacts that can also help you in the real world.

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